ON THE SHELF NOW
US - Oreo Cookies & Cream Muddy Buddies launch nationwide at 7-Eleven
General Mills partners with Mondelez to debut first-ever Oreo-branded Muddy Buddies featuring real Oreo cookie pieces in 8oz bags for $3.99, rolling out first at 7-Eleven locations with broader retail expansion planned.
Why we care: Licensed partnerships between cereal giants and confectionery leaders show category-blurring evolution.
Read more (Allrecipes)US - Twix Snickerdoodle bars combine classic cookie flavor with chocolate format
Mars debuts limited-edition Twix Snickerdoodle featuring cinnamon sugar cookie flavors integrated into the classic Twix caramel and chocolate structure, expanding brand's flavor innovation beyond traditional categories.
Why we care: Mars continues pushing boundaries with hybrid confectionery concepts. Snickerdoodle's nostalgic appeal could signal broader trend toward comfort food flavors in premium chocolate formats.
Read more (Allrecipes)
US - Reese's Jumbo Cup launches as oversized version of classic peanut butter cup
Hershey's expands Reese's portfolio with Jumbo Cup format targeting consumers seeking indulgent portion sizes, capitalizing on brand's position as America's top-selling candy brand and peanut butter confection leader.
Read more (Allrecipes)UK - Red Bull Sugarfree Lilac Edition expands sugar-free color variant strategy
Red Bull continues color-coded edition strategy with new Sugarfree Lilac variant, building on successful sugar-free portfolio that addresses health-conscious energy drink consumers without sacrificing brand recognition.
Why we care: Red Bull's methodical color system creates instant brand recognition while addressing sugar concerns.
Read more (Better Retailing)
US - New Gatorade flavors refresh sports drink portfolio for active consumers
PepsiCo's Gatorade introduces "Shirley Temple" flavor. Also dropping a tie-in with the Netflix Original Series, Stranger Things, featuring two different flavors both labeled as “Citrus Cooler.”
Read more (Sporked)- US - Kellog's debuts first-of-its-kind innovation Frosted Flakes Cookies & Creme Milkshake flavor
- US - KIND debuts new energy bar line feature five supergrains in four flavors
- US - Cheerios launching Protein Bars nationwide in Mixed Berry and Chocolate Peanut Butter flavors
- US - Goldfish Awesome Sauce crackers add new flavor dimension to Campbell's popular snack brand
- US - Sprite Tea marks Coca-Cola's entry into tea-infused carbonated drinks category
- US - Milo's new lemonades and sweet tea expand the Southern beverage brand
- US - Quaker protein bars leverage heritage oats brand into functional nutrition space.
- US - ZOA Energy debuted its limited-time Lemon Lime flavor
- UK - Chupa Chups launches fruity new addition, Apple Laces
COMING SOON
US - Frito-Lay 7 new summer snacks
PepsiCo's Frito-Lay launches comprehensive summer portfolio including Spicy Dill Pickle Ruffles (mid-June), Cheetos Flamin' Hot Cheddar BBQ (Walmart exclusive), international-inspired Lay's flavors (Honey Butter, Wavy Magic Masala, Red Thai Curry), plus returning fan favorites Ketchup/Mustard/Pickle Doritos and Salsa Fresca/Cuban Sandwich Lay's variants.
Why we care: Frito-Lay's systematic approach combining global flavors, limited exclusives, and returning favorites shows sophisticated portfolio management.
Read more (Sporked)
Global - Red Bull Winter Edition 2025 rumored as Fuji Apple Ginger flavor
Industry insiders suggest Red Bull's Winter Edition 2025 will feature Fuji Apple Ginger combination, leveraging extra-sweet Fuji apple characteristics with warming ginger notes for seasonal positioning, though official confirmation pending.
Why we care: Red Bull's seasonal flavor strategy generates massive consumer anticipation months ahead of launch.
Read more (Sporked)- US - Calbee Weston's Family Farms Organic Potato Chips launching September 2025 at $4.69 in three varieties.
- US - LesserEvil Cheezmos organic cheese puffs launch at Whole Foods with Kroger rollout planned for September
TREND ALERT
UK - Dash Water packaging redesign focuses on sustainability and shelf standout
Premium sparkling water brand Dash Water unveils comprehensive packaging refresh emphasizing environmental credentials while enhancing visual impact, targeting conscious consumers in competitive flavored water segment.
Why we care: Sustainability messaging is moving from nice-to-have to table stakes in premium beverages. Dash's dual focus on environmental and visual impact shows how brands must balance purpose with performance.
Read more (Better Retailing)
US - Keebler Superman Fudge Stripes launch with mixed-berry flavor
Ferrero's Keebler debuts limited-edition Strong Berry Fudge Stripes featuring four Superman-themed designs including the new film's S-Shield, priced at $4.80 and backed by digital sweepstakes campaign targeting July film release.
Why we care: Licensed deals with major film franchises command premium pricing and drive impulse purchases. Keebler's digital activation strategy shows how traditional CPG brands are integrating entertainment marketing with modern engagement tactics.
Read more (License Global)- US - Blue Raspberry Pop-Tarts Fantastic Four edition ties into Marvel movie release with superhero theme, no confirmed release date yet
- US - Curaleaf Select FormulaX enters functional beverage space targeting wellness-focused consumers.
- US - Fair Hills Organic Black Tea taps into premium organic tea trend with artisanal positioning.
INDUSTRY NEWS
US - Report says Mars removes titanium dioxide from Skittles amid regulatory pressure
Mars quietly eliminated titanium dioxide from US Skittles production by end-2024, following EU ban and mounting pressure from RFK Jr.'s Make America Healthy Again commission targeting the potentially carcinogenic whitening agent.
Why we care: Clean label reformulations are accelerating faster than expected. Mars' proactive move ahead of US regulation signals smart risk management
Read more (Food Business News)
US - Functional protein bars drive innovation with $75M David funding round
David protein bars secured $75M Series A led by Greenoaks, acquiring EPG fat-alternative technology firm while targeting $100M revenue in first year with 28g protein, zero sugar formulation expanding to 3,000+ retail locations.
Why we care: Investors are betting big on functional nutrition over traditional snacking. David's EPG acquisition suggests ingredient technology M&A will heat up as brands chase clean-label functional claims.
Read more (Business Wire)
US - AG1 enters brick-and-mortar retail with Costco nationwide expansion
Athletic Greens (AG1) launches 40-count stick packs across 600+ Costco locations, marking first major retail expansion beyond direct-to-consumer model for the 15-year nutrition supplement brand targeting membership club strategy.
Why we care: DTC-native brands scaling into traditional retail validates omnichannel evolution. AG1's Costco debut demonstrates membership club strategy for premium functional products - worth monitoring for our own supplement opportunities.
Read more (PR Newswire)
US - Dr. Bronner's exits chocolate business, transfers to Magic Chocolate Inc.
Natural soap giant Dr. Bronner's transfers its 10-SKU chocolate line to new entity Magic Chocolate Inc., formed by manufacturing partners Maestrani Schokoladen and Theo Chocolate co-founder Joe Whinney to scale regenerative organic operations.
Why we care: Strategic divestment shows focus beats diversification. Dr. Bronner's recognizes chocolate needed dedicated stewardship to scale - a lesson for any brand contemplating category expansion beyond core competence.
Read more (NOSH)
