ON THE SHELF NOW
US - M&M's Orange Vanilla Creme exclusively at Dollar General
Mars brings back the ice cream parlour flavour combination in limited-edition orange-colored M&M's, exclusively available at Dollar General stores through summer 2025.
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US - Chips Ahoy! Cinnamon Bun Cookies
Mondelez launches breakfast-inspired cookie variety combining the brand's signature texture with cinnamon bun flavoring and sweet glaze coating, available nationwide.
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UK - Skittles launches Zingy Citrus variety
The fruit pastille brand expands with a citrus-focused SKU, featuring enhanced tartness and bold packaging design targeting younger demographics.
Read more (Source)- US - Clean label energy drink HiBall hits shelves again with sparkling options
- UK - Kellogg's partners with Bluey on cereal launch
- UK - Kellogg's expands with high-protein bites
- UK - Fairfields Farm honey roasted chestnut sage seasonal flavour
- UK - Grenade launches reformulated protein shakes
- UK - Trek launches high-protein low-sugar range
- UK - Relentless launches Guava variety with music promotion
- UK - Peperami targets food-to-go growth with new format
- US - Jelly Belly Seventh BeanBoozled edition with six new flavour pairs
- UK - Cadbury Merlin Entertainments promotion returns
- US - Lay's Thai Style Red Curry Chips / Kroger exclusive
- US - Tropicana new spicy lemonade
- US - Dr Pepper Creamy Coconut Is Back
COMING SOON
US - Ritz limited-time Sunkissed flavor (March-June 2025)
Mondelez tests seasonal citrus variant of their iconic crackers, available through summer months at select retailers.
US - Dr Pepper GHOST collaboration rumours circulating
Mondelez tests seasonal citrus variant of their iconic crackers, available through summer months at select retailers.
Read more (Source)- US - Ferrero new Keebler Fudge Cookies with premium positioning
- US - Chips Ahoy! Chewy Ice Cream Sandwich launching summer 2025
- US - Dutch Bros launches Matcha beverages and new drinks
- US - Dr Pepper's Creamy Coconut makes 2025 comeback
- UK - WKD Cherry flavour for summer festival season
DISCONTINUED
US - GHOST flavors reportedly discontinued
GHOST Energy discontinued its Mondelez collaborations, ending production of Sour Patch Kids Redberry, Sour Patch Kids Blue Raspberry, and Swedish Fish flavors.
Read more (Source)TREND ALERT / INTERESTING STUFF
Global - Wendy's Collaborations Signal New Era of QSR-Snack Partnerships
Wendy's partnerships with Mondelez, Kellanova, and Takis represent a broader trend of quick-service restaurants collaborating with established snack brands to create limited-time offerings that drive traffic and generate buzz.
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Khloe Kardashian's launch of Khloud protein popcorn
Featuring 7g of protein per serving through "Khloud dust" (milk protein isolate blend), represents the latest evolution in celebrity-backed functional foods. With stars like Serena Williams backing the $12 million investment, celebrity nutrition brands are no longer just vanity projects.
Read more (Source)INDUSTRY NEWS
US - KIND welcomes new chapter through comprehensive rebrand
The snack bar pioneer unveils a complete visual identity overhaul, refocusing messaging on simple ingredients and transparent nutrition as competition intensifies in the healthy snacking category. Although we think it could be better.
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US - Hershey Q1 2025 results hit by cocoa costs and tariffs
The chocolate giant reports margin pressure from rising commodity costs and trade tensions, though "better for you" product lines show growth potential with 12% YoY increase.
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US - Flings secures $23 million seed round
The puffed snack startup raised significant funding to expand its air-fried snack portfolio, demonstrating investor appetite for healthier snacking alternatives.
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