ON THE SHELF NOW
US - M&M's Launches Popd Caramel Variety
Mars expands its popular M&M's line with a new Popd Caramel flavor, offering a unique textural experience in the classic candy format.
Why we care: Another front in the never-ending candy innovation wars, apparently, we're now "popping" everything.
US - Pop-Tarts Introduces Frosted Chocolate Chip Cookie Dough
Kellogg's expands the Pop-Tarts lineup with a new Frosted Chocolate Chip Cookie Dough flavor, targeting nostalgic flavor seekers.
Why we care: Because breakfast pastries weren't indulgent enough already. Next up: dessert for breakfast... oh wait.
Read more (Source)US - Sparkling Ice Launches Caffeine+ Cherry Cola
Zero-calorie brand expands its lineup with a new Caffeine+ Cherry Cola flavor, combining classic soda taste with added energy.
Why we care: Needed another way to consume caffeine? Cherry Cola: now with extra buzz.
Read more (Source)- US - Ortega creates Cheez-It flavored taco shells, bridging the gap between chip aisle and dinner table excitement
- US - Hostess collaborates with R.M. Palmer on segmented Twinkies Candy Bar with creamy filling format
- US - Lay's introduces new flavor changes for the October 2025 lineup
- US - Kit Kat launches Peppermint Stick variety for the upcoming holiday season
- US - Cup Noodles releases Turkey Dinner and Pumpkin Pie flavors, pushing the limits of instant meal creativity
- US - Haribo enters soda market with sour gummy-inspired beverages, challenging traditional flavor boundaries
COMING SOON
US - Pop-Tarts Expands into Protein-Enhanced Breakfast Treats
Kellogg's introduces a new protein-enhanced line of Pop-Tarts, targeting fitness-conscious consumers seeking convenient nutritional options.
Why we care: Turning breakfast pastries into protein supplements - marketing innovation at its finest.
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US - C4 Partners with Godzilla for Monster-Sized Collaboration
Energy drink brand C4 announces a unique partnership with the Godzilla franchise, promising a collaboration that shakes up the beverage market.
Why we care: Because nothing says "energy" like a giant radioactive lizard on your can.
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US - Sprite Winter Spiced Cranberry Returns for Holiday Season 2025
Coca-Cola brings back the beloved seasonal Sprite Winter Spiced Cranberry, offering a festive twist to the classic lemon-lime beverage.
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US - Dr. Pepper Teams Up with Dippin' Dots for Innovative Frozen Treat
Dr. Pepper collaborates with Dippin' Dots to create a unique frozen treat partnership, blending beverage and dessert categories.
Why we care: Frozen innovation meets nostalgic ice cream technology!
Read more (Source)TREND ALERT
Global - TruBar and Universal Partner for Wicked-Themed Collaboration
TruBar announces a strategic partnership with Universal Products & Experiences, creating a themed product line inspired by the Wicked franchise.
Why we care: Entertainment meets snacking: where every bite is a potential movie trailer. Hollywood's marketing machine leaves no product untouched.
Read more (Source)- US - Powerade explores expansion into water market, challenging traditional beverage category boundaries
DISCONTINUED
Global - Red Bull Announces Product Line Discontinuations for 2026
Red Bull prepares to streamline its product portfolio, discontinuing select variants in preparation for strategic market repositioning.
Why we care: Sometimes less is more. Red Bull's pruning strategy suggests a focused approach to market domination.
Read more (Source)
